Email signup

The email signup block adds an email field and a button directly on your page, so visitors can sign up without leaving it. Add it from the Content tab: choose Add, then Email signup.

What you can customize

Edit the button’s text (up to 40 characters) and choose a list. The block only asks for an email address — there are no other fields to turn on.

You can also add an image if you like. Upload one in the block editor and it shows on the left side of the signup card, taking up about a third of its width, with the email field and button on the right. You can replace or remove it at any time.

Choosing a list

Every email signup is tied to a list — pick an existing one from the dropdown, or create a new one right from the block editor. A new email signup block starts with no list chosen, and you can’t publish your page until you choose one. See Your audience: email lists and contacts to view who’s signed up and export their details.

Confirming a signup

Submitting the form doesn’t add someone to your list right away. We send a confirmation email to the address they entered, with a link that confirms the subscription — after submitting, visitors see a message telling them to check their email. This double opt-in step keeps a mistyped or made-up address from ending up as a confirmed signup. Every confirmation email also includes an unsubscribe link.